Starting a new automotive company is really hard. And starting one in Africa has got to be an especially daunting task. But that’s exactly what Kiira has set out to do. With government backing, this Ugandan startup will start making buses to serve the country, and hopefully the continent. Trucks and passenger cars could be the next step. Paul Musasizi, the CEO of Kiira, lays out the company’s plans and strategy. Andrew Watchorn, from Kettering University and a consultant to Kiira, joins the conversation.
